Toilet Paper Company Sues Rival for Selling Very Long Roll
Marketing | Andy Coyne | September 29, 2022
Japanese toilet paper maker Nippon Paper Crecia is suing a rival for selling rolls that it said copied its innovation: triple-length toilet paper. Nippon Paper Crecia has been selling their triple-length rolls since 2016, measuring 75 meters and promising to save customers time changing toilet rolls. The company credits its patented manufacturing methods for extending the length of a roll while maintaining its softness and toughness. Its rival Daio Paper Industries entered the triple-length niche earlier this spring, selling rolls at the exact same length and slightly longer. Nippon Paper Crecia has since accused Daio of copying its design and packaging. "We have sought to resolve the issue through discussions with Daio Paper Corporation, but this has proved difficult, so we have decided to file this lawsuit," a spokesperson commented. The company is seeking 33 million yen in damages.
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