As Online Shopping Continues to Grow, Brands Should Consider Consumers' Packaging Preferences
Industry Insights | NPTA | January 13, 2021
The findings of Two Sides’ recent U.S. Packaging Preferences Survey provide brand owners with valuable insights into consumers’ current thinking on packaging materials, online shopping and related behavior. According to Two Sides Vice President of Operations Kathi Rowzie, online shopping is becoming the new normal. "As brand owners rethink their packaging strategies to align with current market realities and consumer preferences, paper-based packaging stands out as a natural choice," she says. Read more.