The Business of Board Games
Industry Insights | NPTA | January 05, 2021
When it comes to board games, packaging, design and box art are critical for the first impression a consumer will have. The box can convey a lot of information about the game and give consumers an idea of how it is played. "You can’t open a box when it’s on a store shelf," says Alex Yeager, so the box itself is marketing the game to would-be players. Read more.